Put your business in front of people when the weather, location and activity make you relevant. Nick's Weather Report connects local people with things to do based on what the weather is actually doing.
Businesses pay to be preferentially surfaced when they are genuinely relevant to what a visitor is asking for.
For example, a visitor asks:
"What should I do in North Devon today if it's raining?"
The system identifies:
A participating business may then be surfaced if it genuinely fits the request.
Two everyday moments, and the kinds of businesses that become relevant.
"What can I do near Bideford this afternoon?"
Weather
Rain likely
System prioritises relevant options such as
A relevant Preferred Partner can receive enhanced positioning when it genuinely matches the visitor's request.
"What can I do near Woolacombe this morning?"
Weather
Dry and suitable for outdoor activities
System prioritises relevant options such as
A relevant Preferred Partner can receive enhanced positioning when it genuinely matches the visitor's request.
In each case the business is surfaced because it is relevant to the request and conditions — not because it paid to appear regardless of fit.
Preferred Partners receive enhanced consideration within relevant weather-driven recommendations.
Your business can be surfaced when it matches what someone is looking for.
Your business can benefit when changing weather changes what visitors want to do.
Reach people actively looking for something to do in North Devon.
Recommendations can take account of location, weather, time and opening hours where that information is available.
Relevance comes first. Preferred Partner status does not guarantee that a business will be recommended when it does not fit the visitor's request.
Step 1
Tell us about your business.
Step 2
We understand what your business offers and when it is relevant.
Step 3
Weather, location and visitor intent influence what people are looking for.
Step 4
Your business can receive enhanced visibility when it genuinely matches the request.
Indoor or outdoor attractions affected by weather.
Cafés, restaurants, pubs and other places people turn to when plans change.
Experiences and activities suited to different weather conditions.
Local shops and experiences that benefit from changing visitor plans.
Businesses helping visitors make the most of their stay.
If your business depends on local visitors, weather may influence when people need you.
The recommendation engine already covers activity categories such as food, attractions and the outdoors. Other categories are being explored as the programme grows — send an enquiry to be considered.
Nick's Weather Report is designed around North Devon and its supported locations.
People change what they do when conditions change.
Rain, wind and sunshine can change demand between different types of businesses.
Preferred Partners can benefit from enhanced visibility when they genuinely match what someone is looking for.
From a question to a relevant business — the journey the platform is built around.
Talk to Nick to discuss whether your business is a good fit.
Talk to NickPreferred Partner is separate from the consumer Free, Plus and Pro plans.
Tell us about your business and Nick will get in touch.
To match your business well, it helps to know:
A business that has chosen to participate in Nick's Weather Report and may receive enhanced consideration when it is genuinely relevant to a visitor's request.
No. Relevance comes first. Recommendations depend on the visitor's request, location, weather and other relevant factors.
Nick's Weather Report is currently focused on North Devon and its supported locations.
Talk to Nick to discuss current Preferred Partner options.
Send an enquiry and Nick will get in touch.
Once your business is set up, contact Nick to update your details at any time.
If your business could benefit from weather-aware local recommendations, we'd like to hear from you.